Stop debating.
Start coaching.

What IBC is

Inspiring Behaviour Change (IBC) is We The Free's evidence-informed approach to outreach conversations. It rests on a simple idea: people are far more likely to change when they reach their own conclusions than when someone argues them into one.

The goal is a conversation where people feel safe enough to think honestly about what they believe, spot the inconsistencies for themselves, and explore what a different choice could look like. Nobody gets ambushed or pressured, and the decision stays theirs the whole way through. That freedom matters, because when people feel pushed, they dig in.

IBC goes further than a list of good questions. It brings together three core principles, a conversation framework, specific questioning techniques, active listening, and ways to respond to objections without getting combative. That gives you a process you can rely on, whether you've got three minutes with someone or thirty.

We want people to walk away still thinking about it, with nothing to defend. That's why it works for first-time outreachers looking for confidence, experienced activists who want better conversations, and anyone who wants to talk about hard topics without it turning into a fight.