This training is an introduction to Inspiring Behaviour Change (IBC), designed for anyone who advocates on behalf of nonhuman animals and wants to have more effective conversations with friends, family, and strangers.

In this course, we'll cover the fundamental principles behind IBC and get a practical introduction to how it can transform our vegan outreach conversations.

We will cover:

Why people can become defensive when we challenge their behaviour
The key principles of IBC
How to use simple questions to help people explore their own values
How values can create opportunities for behaviour change
The foundations of having more constructive, inspiring conversations
How to handle objections with ease

This is a beginner-friendly introduction to IBC, covering the essential concepts and tools to get started. For a deeper, more interactive and advanced exploration of IBC, join our IBC Masterclass.

The training will be approximately 1 hour, followed by a 1-hour Q&A session.

Who leads this workshop

Nathe Perrone They/Them

Regional Support Lead: The Americas at We The Free

Nathe is a passionate animal advocate and an experienced leader in grassroots organizing. Serving as the Regional Support Lead for the Americas at We The Free since February 2026, they play a crucial role in building resilient, safe, and inclusive communities across the region. They strive to support activists and foster a collaborative environment where every volunteer feels valued and empowered.

More about Nathe Perrone

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Vegan Outreach Crash Course

Who leads this workshop

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