The future of animal advocacy starts now.

We equip you with the tools and support to fight animal exploitation through peaceful advocacy, data-driven action, and a thriving, inclusive community. Together, let's create a vegan future.

WHO WE ARE

A bit about us

We The Free (WTF) is the world’s fastest-growing animal rights and vegan street outreach organization. We specialize in highly innovative and impactful street advocacy events, digital advocacy campaigns, cutting-edge technology and training, and fostering a positive community. We are changing the game for activists.

2 WTF volunteers, one with a WTF bucket hat on and a scrunchie around her wrist, smiling and hugging with their faces pressed together.
WHAT WE DO

How we make an impact

A lady with blonde hair and bright pink headphones on is visibly shocked with her mouth wide open whilst doing the 3 Minute Movie Challenge.
The 3 Minute Movie Challenge

An innovative approach to animal advocacy which sidesteps many of the common difficulties surrounding street advocacy events.

2 people in brightly coloured paper pig masks holding TV screens showing animal agriculture footage.
The WTF Diamond

Our personal twist on a familiar and accessible advocacy event format already embraced by activists worldwide.

A person's hand holding a phone which is displaying the MyStats dashboard.
MyStats

The activist's toolkit - track how many people you've inspired to watch documentaries, take vegan challenges, and even go vegan!

  • Rocket icon.

    8,000+

    Volunteers empowered

  • Star icon.

    2,000+

    Events organized

  • Group of people icon.

    130+

    Teams formed

  • Key icon.

    5,000+

    Trainees invested in

Ready to make a difference?

Be part of our movement and be a voice for animals. Find a team near you, or apply to be an organizer and start your own!

why SHOULD I join wtf?
Uplifting community
Track your impact
Defend animals
Access to free training
Team-building events
STRONG & UNITED

Our community

Without a strong sense of community, our movement crumbles, hindering our ability to carry out our crucial work for animals. We understand that interpersonal conflicts are bound to occur so our goal is to empower activists to work through these conflicts in a healthy and constructive way. Maintaining a positive and inclusive community that people feel a part of is vital as we work together to achieve animal liberation.

Over 100 WTF volunteers taking a group photo for Solidarity Day. Many are holding banners or signs and smiling at the camera.
FEATURED BLOG POSTS

Explore our blog

Can you support our work?

As a non-profit, we rely on donations and grants to fuel the vital work we do for animals. If you're interested in learning more about how your support can make a difference, we invite you to learn more using the button below.

SUSTAINABLE & ETHICAL

Official WTF merch

You can order your WTF hoodie or tee with confidence, knowing it's:

🌱 Sustainable: Printed with inks that are Eco Passport and OEKO-TEX Standard 100 Certified for Sustainable Textiles.

🤝 Ethical: Prioritized ethical working conditions for everyone involved in the production process, ensuring fair wages and safe environments.

♻️ Eco-conscious: Comes in 100% biodegradable, compostable, reusable and plastic-free packaging.

Let’s get social

Come hang out with us on social media for exclusive content and all the fun.