Advocacy Training

Advocating for animals can be quite a challenging task. Anyone who has been told that “plants feel pain” or “lions eat zebras” when exposing the brutal violence against animals, understands this. Instead of engaging in frustrating debates, why not spend time inspiring others to connect with their existing values and take action toward no longer harming animals?

Our available training resources are updated every single month, so make sure to keep up to date:

  1. Follow We The Free on Facebook and Instagram to be notified of upcoming live trainings.

  2. Subscribe to our mailing list (bottom of this page) to find out about new learning resources.

  3. Sign up for the free “Inspiring Behaviour Change” vegan outreach workshops below.

  4. Complete the online learning modules from the Centre for Effective Vegan Advocacy (CEVA) below.

  5. Watch the “30 days, 30 excuses” playlist on YouTube.

Inspiring Behaviour Change In Others

Interactive Online Training

“a complete game changer for my outreach conversations. I used to head into events geared up for a confrontation, but now I feel much more relaxed and I have more effective conversations” - feedback from trainee

This training is ideal for those who advocate on behalf of nonhuman animals to friends, family, and strangers. In this training you will learn:

  • How to avoid debates and arguments

  • How to reduce defensiveness in others

  • How to manage other people’s egos

  • How to help people explore their values

  • How to deal with anger (yours and theirs!)

  • How to help people align their actions with their values

  • What questions to ask

This training is totally free, being facilitated twice per month on zoom workshops. All upcoming training dates will be posted first onto our linktree:

CEVA Online Training

These online learning courses by Center for Effective Vegan Advocacy, delivered by world-renowned psychologist Dr Melanie Joy, perfectly complement our live trainings. They are comprehensive, engaging, and will provide you with evidence-based, practical tools to enhance the effectiveness and sustainability of your vegan advocacy.

Use the coupon code “WTF” to access all CEVA online training courses free of charge.

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30 Days, 30 Excuses

Earthling Ed is a dedicated animal rights activist whose street advocacy videos have reached millions of people around the world. Ed has years of experience speaking with people about veganism and inspiring other vegans to do the same. This playlist debunks 30 excuses that are often used to justify the unnecessary exploitation and killing of animals.

Recording Outreach Conversations

Chris Hines is a respected animal rights activist with many years experience of recording and editing animal rights footage.

This is a recording of a past workshop.

Chris kindly agreed to provide some tips for the best way to record and edit outreach footage, so that we can share outreach conversations on WTF social media and other platforms. As we know from outreach conversations with millions of views on platforms like YouTube and Tiktok (who may have even influenced some of us to go vegan), outreach conversations can plant a seed with one person but a recorded conversation has the potential to reach a much wider audience.

Topics Chris covered in this workshop include:

  • Introduction

  • What will be needed to record a decent quality outreach conversation(camera, mic, stand, anything else).

  • Fair priced mics and cameras/phones that will provide high enough quality.

  • Software suggestions to edit footage.

  • Techniques to record discretely(most people have never recorded in public before).

  • Tips to remember when recording outreach.

  • Q & A