We The Free

IBC practice

3 Minute Movie Challenge

Conversations are saved to improve IBC practice.

Someone just watched the 3 minute movie. They take off their headphones and walk up to you. What do you say?

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Cheat sheet

Awareness

  1. 1 Have you seen this type of footage before? follow-up: where?
  2. 2 How do you feel when you see this? follow-up: what specifically makes you feel ______?
  3. 3 What is it about animals being treated this way that bothers you?
  4. 4 How do you think the animals feel?

Accountability

  1. 5 Given that most people are against this, what do you think causes this to happen?
  2. 6 Do we have to do this to animals?

Action

  1. 7 Given that, what do you think we can do as individuals to stop this?
  2. 8 Would that be too difficult for you?
  3. 9 What would be the most difficult thing?

Objection handling

  1. 1

    Empathise

    • Yeah, that makes sense, a lot of people worry about that too.
    • I get it, I felt a similar way before I was vegan. Let me ask you…
  2. 2

    How will you do it, as a vegan?

    • They have solved this before
    • The magic wand
    • If I waved a magic wand and poof, you became vegan, how would you…?
  3. 3

    Closing

    • Fill in the gaps with your own expert advice and recommendations.
    • Hand out a closing card.
    • End with a call to action. Always ask for it.
    • Will you do it?
    • Following our conversation, what will you do differently?
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