The future of animal advocacy starts now.
We equip you with the tools and support to fight animal exploitation through peaceful advocacy, data-driven action, and a thriving, inclusive community. Together, let's create a vegan future.
Who we are
A bit about us
We The Free (WTF) is the world's fastest-growing animal rights and vegan street outreach organisation. We specialise in highly innovative and impactful street advocacy events, digital advocacy campaigns, cutting-edge technology and training, and fostering a positive community. We are changing the game for activists.
What we do
How we make an impact
The 3 Minute Movie Challenge
An innovative approach to animal advocacy which sidesteps many of the common difficulties surrounding street advocacy events.
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The WTF Diamond
Our personal twist on a familiar and accessible advocacy event format already embraced by activists worldwide.
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MyStats
The activist's toolkit - track how many people you've inspired to watch documentaries, take vegan challenges, and even go vegan!
Find Out MoreReady to make a difference?
Be part of our movement and be a voice for farmed animals. Find a team near you, or apply to be an organiser and start your own!
Why should I join WTF?
- Uplifting community
- Track your impact
- Defend animals
- Access to free training
- Team-building events
Strong & united
Our Community
Without a strong sense of community, our movement crumbles, hindering our ability to carry out our crucial work for animals. We understand that interpersonal conflicts are bound to occur so our goal is to empower activists to work through these conflicts in a healthy and constructive way. Maintaining a positive and inclusive community that people feel a part of is vital as we work together to achieve animal liberation.
Explore our blog
We don't have to accept the world as it is
Jen Deigan-Schenk, an animal rights activist and managing director at We The Free, reflects on the power of social norms...
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Cruelty-free holidays and ethical travel guide
Every year countless animals are exploited for tourist entertainment purposes - from circus acts and marine parks to ele...
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How your values already align with veganism
Thinking of going vegan? Discover how your values already align with veganism, and learn why choosing a plant-based life...
Read moreHelp us reach more people
Your donation trains volunteers, equips street teams, and funds the content that has already sparked more than 15 million views and 50,000 face-to-face conversations about animal rights.
Sustainable & ethical
Official WTF merch
Hoomanwear is We The Free's official causewear partner. You can order your WTF hoodie or tee with confidence, knowing it's:
- Sustainable: printed with inks that are Eco Passport and OEKO-TEX Standard 100 Certified for Sustainable Textiles.
- Ethical: prioritised ethical working conditions for everyone involved in the production process, ensuring fair wages and safe environments.
- Eco-conscious: comes in 100% biodegradable, compostable, reusable and plastic-free packaging.