Inspiring Behaviour Change
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This training is ideal for those who advocate on behalf of nonhuman animals to friends, family, and strangers.
In this training you will learn:
- How to avoid debates and arguments
- How to reduce defensiveness in others
- How to manage other people’s egos
- How to help people explore their values (what questions to ask)
- How to help people align their actions with their values
The training will be approximately 2 hours, followed by a 1-hour Q and A session.
Who leads this workshop
Jen Deighan-Schenk She/Her
Executive Director at We The Free
Jen is the Executive Director at We The Free and has been active in the animal rights movement since 2017. She was introduced to Inspiring Behaviour Change when she joined We The Free in 2021 and quickly made it central to her approach to advocacy. Since then, she has gone on to train thousands of activists in IBC through regular online trainings and in-person workshops around the world.
Jen has been leading teams and communities since 2014 and has extensive experience developing and delivering trainings. Her background in sales and coaching, combined with years of putting IBC into practice herself, has given her a strong practical understanding of how to create conversations where people feel heard, become open to new perspectives, and are able to explore meaningful change for themselves.
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