SEO Specialist
Being out on the streets advocating for animals is important, but it’s not the only way you can help animals. By joining the WTF team as an SEO Specialist, you will play a crucial role in expanding our online reach and influence!
About We The Free
We The Free (WTF) is a passionate animal rights organization dedicated to promoting veganism and ending animal agriculture. Our mission;
We recognize that animals are sentient individuals and so we defend them.
We focus on positive and inclusive community-building in order to create a resilient network of like-minded people.
We expose the animal agriculture industry in order to end the exploitation of farmed animals and cultivate a vegan world.
Position Overview
As a Volunteer SEO Specialist at We The Free, you will play a crucial role in expanding our online reach and influence by optimizing our digital content for search engines. While strategizing with the Media and Design teams, you will develop and implement effective SEO strategies including keyword research and competitor analysis. Your proactiveness and ideation will provide you with the opportunity to advocate for animals on a global scale.
Key Responsibilities
Keyword Research and Analysis - Conduct thorough research to identify high-impact keywords and analyze competitors’ keywords to stay ahead of the curve.
On-page optimization - Collaborate with the content team to optimize website content, including blog posts, landing pages, and other digital assets, and align with the best SEO practices.
Technical SEO - Conduct regular website audits to resolve SEO-related issues and implement strategies to improve website speed, mobile responsiveness, and overall user experience.
Link building - Build a strong backlink profile to enhance the credibility and authority of the website.
Content marketing - Ideate content ideas that are optimized for search engines while maintaining their educational and compelling nature.
Analytics and reporting - Monitor and analyze website performance using tools like Google Analytics and provide reports on the impact of SEO Strategies.
Collaboration - Work closely with other members of the content team, including designers, editors, and writers, to enhance the website’s performance.
Feedback and Revisions - Incorporate feedback from team members and make revisions as necessary to meet project requirements.
Timely Delivery - Complete assigned tasks within agreed-upon deadlines.
Skills and Qualifications
Strong analytical and problem-solving skills
In-depth knowledge of SEO tools and techniques
Proficiency with content management systems and website analytics tools.
Proven experience as an SEO Specialist or similar role
Passion for animal rights and alignment with We The Free's mission
Ability to collaborate effectively within a team environment
Excellent communication skills
Time Commitment
This is a volunteer position, and we appreciate any time you can dedicate to supporting our cause. The time commitment can be flexible based on your availability and the needs of ongoing projects.
Financial Compensation
This is a voluntary position, with potential for future paid roles. Almost every paid member of the WTF team started as a volunteer initially! (Of course, a future role cannot be guaranteed)
Diversity, Equity and Inclusion Statement
Be your authentic self. Diversity, equity, and inclusion aren’t just words on our website, these concepts have been an integral part of our organization’s strategy since day one.
We are against all forms of discrimination, bullying, and harassment. We are respectful and inclusive toward individuals of any race, gender, species, culture, age, sexual orientation, disability, religious and political affiliation. Our policies and processes are designed to actively oppose inequities.
Creating a culture that promotes and celebrates a diverse and inclusive movement isn’t just the right thing to do, it’s also smart. To achieve our mission and cultivate a vegan world, we need a resilient and representative movement that is sustainably free to focus more of our efforts on helping animals.
How to Apply
If you are passionate about leveraging your SEO expertise to drive positive change for veganism and effective advocacy, you are just who we are looking for! Fill out the application form below with all your information and our recruitment team will get in touch with you via email shortly.
Apply Now
We do not accept AI-written applications!
We screen all applications for AI-generated content, if you submit an AI-generated application we will automatically reject your application.
By pressing the submit button, I agree to We The Free contacting me by email to respond to my application. I also understand that any information I’ve shared in this form is subject to We The Free’s Privacy Policy.