30 Second Summary

In November, We The Free launches as a powerful voice for animal rights. With a mission inspired by Edmund Burke’s words, we aim to end the atrocities of animal agriculture, unveiling MyStats—a groundbreaking analytics platform. This tool tracks impact: from documentary views to vegan pledges, empowering activists to measure and enhance their influence. Join us in this pivotal movement; together, we can amplify our advocacy and ensure justice for those who cannot speak. Sign up for MyStats and be part of the change animals need.

Remember remember, the month of November, when We The Free speak for those who cannot. They can speak, but their screams, squeals, and squawks are muffled behind closed doors, hidden from those of us who would share their stories. Their oppressors, protected by the government who profits from what has amounted to an industry worth trillions of dollars. As Edmund Burke rightly stated, “All that is required for evil to triumph, is for good [people] to do nothing.” To ensure evil does not triumph, we will do something to end the atrocity that is animal agriculture, in all its facets. Come November, We The Free officially launches as a vegan, animal rights activist organization. And we would be nothing without you, the activists.

We The Free volunteers holding screens and signs during a WTF Diamond event.

Please don’t let them fool you, animal rights is unequivocally the greatest social justice movement of our time. And for We The Free, our contribution to this movement officially launches November 2021.

“There will be no justice so long as man stands with a knife and destroys those who are weaker than him”

— Nobel Prize Winner, Isaac Bashevis Singer

It is time to rise up, and show just how strong we can be! Please join us in sharing WTF posts and our message. The animals need us.

Announcing MyStats: Imagine knowing how many people go vegan after you talk to them

Introducing our world-first data and analytics platform!

Have you ever had a meaningful outreach conversation, and wanted to know whether they watched the documentary you suggested, or enrolled in that vegan challenge? Us too, which is why we’ve developed MyStats.

MyStats is directly linked to the vegan resource website we send people to with our WTF cards, 3 Movies. Through the use of this tool, you will know how many people have watched Dominion, The Game Changers, and Seaspiracy because of you! You will know how many people have signed up for a vegan challenge, and soon you will know how many people have signed a vegan pledge.

With MyStats, you will be able to see what actions people have taken, including:

website visits
documentary views
vegan challenge sign-ups
feedback including “it inspired me to go vegan”
how many people took a “vegan pledge”
vegan mentor sign-ups
and more coming soon!

It’s not an ego thing

The industries that we are fighting against use “big data” to be highly effective at marketing their products of death and destruction. If we want to be highly effective at advocating for animals, we need to do the same. By collecting and analyzing data on what actions people take following our advocacy; we can increase the effectiveness of our individual activism at a local level, and as a movement we can strategize on the best ways to collectively dismantle industries that inflict violence upon animals.

Information is powerful, and we don’t want to limit our tools to just those associated with WTF. So we are thrilled to provide MyStats FREE OF CHARGE to any vegan activist, grassroots team, or organization who would like to use it. They simply need to make their own MyStats account, and are free to collect data around their online and in world activism. We encourage you to utilize MyStats as a tool to develop the efficacy of your activism. The animals deserve well measured advocacy on their behalf, and we’re going to give it to them.

What are you waiting for? Sign up to MyStats!